You’ve worked long and hard on creating something that’s really special. Everything about your product is perfect.
Maybe you think you have a solid strategy for marketing it (and maybe you do) but you’re always looking to improve upon your methodologies and that’s why you’re here. Let me start by illuminating something that I learned very early on in my marketing career. There are only two types of products: vitamins and painkillers. It’s easier (and smarter) to sell a painkiller than a vitamin.